A sign with the "United We Can" slogan of the conservative right-wing party (PRI).

Cerro Ortega (Colima, Mexico) Km 2740

The Spanish economic development of the second half of the 20th century was based on remittances sent by migrants from the countries of the North, agricultural exports and assembly plants for multinational companies that benefited from lower labour costs. Privatization and opening up to international markets later came. Those of us who lived that time in Spain found many aspects in common with the current Mexican situation.

In addition to this process of economic 'liberalization', there is a process of political 'liberalization'. The next day of July 1, municipal elections are held in Mexico, to the Congress, to the Senate and to the presidency of the Republic. An entire election festival, and now we're in the middle of the campaign. In a country with a wide rural and working class, the message from the left seems to have been in the electorate this time and places its candidate at the head of the polls. In the meantime, the economic right is in retreat by playing the game of fear: a political change would stop economic growth and lead to a crisis for the Venezuelan one.

There are several aspects in the electoral campaign that draw my attention. Particularly that all the parties have put forward their image campaign with the same mold: Photo of the candidate / candidate in front, smiling, wearing a white or light-colored shirt or blouse, on the background a white one on which the candidate's name stands out. The slogan, if there is, goes to a very close-up, and the acronyms of the party have to be looked for, because they are hardly seen. White, white... all very white in electoral propaganda, even the candidates' skin is white. In a country with an important indigenous community and citizens who, although not indigenous, are dark-skinned, the seekers of political power are all white, or as they say here (us): 'güeros'.